2025.05.16
As Thailand’s digital economy accelerates in 2025, international brands eyeing this vibrant Southeast Asian market must go beyond simple translation, by mastering localization, adapting campaigns to align with Thai culture, consumer behavior, and communication styles. Scripted by Nuttharhinie Singhakaew From family values and social harmony…
2025.04.10
As global trade expands, so do opportunities for Vietnamese businesses to enter high-demand markets. Europe, home to seven of the world’s top ten importers—Germany, the Netherlands, France, Italy, Belgium, Spain, and Poland—offers immense potential. However, breaking into these markets isn’t just about quality products; it’s…
2025.03.25
Indonesia’s gaming industry is experiencing rapid growth. According to the Indonesian Game Association (AGI), the country’s gaming market is projected to generate between $1.5 billion and $2 billion in revenue by 2024. At the Indonesia Game Festival (IGF) 2024, data revealed that Indonesia is currently…
2025.02.24
Imagine this: You’re in the middle of managing a complex translation project, deadlines looming, expectations high—and then AI steps in to help. Suddenly, everything becomes faster, smoother, and more efficient. In 2025, AI isn’t just a futuristic buzzword; it’s already reshaping how we work. But…
2024.12.27
This December, Hansem Vietnam proudly hosted the much-anticipated 2024 Virtual Freelancer Day – an inspiring annual gathering celebrating the achievements of our exceptional freelancers and tackling the exciting challenges of the future. This year’s theme focused on the groundbreaking impact of Artificial Intelligence (AI) on…