2023.05.12
Let’s take a trip down memory lane to 2016 when Coca-Cola was gearing up for its most extensive marketing campaign in a decade. They were determined to lift their brand image, and what better way to do that than with a catchy new tagline? Enter:…
2023.03.10
No one is born knowing it all. This applies to everything in the world. The road to translation is the same. There will be mistakes in the beginning. So, what is the most common mistake a rookie translator would make? From my experience as an…
2023.02.02
Recently, there has been a popular Chinese drama named “Tinh hà xán lạn” (Literal translation: “Bright Galaxy”). When Vietnamese people saw this drama title for the first time, many couldn’t help but think that “xán lạn” is either misspelled or just some kind of stylistic…
2022.11.30
Greetings to all. 😊 It’s Toan (again). It has been a while since my last blog (2 years ago?). Recently, I have just been promoted to the Team Leader position of the Customer Service team. In the beginning, I was overwhelmed by my new role…
2022.11.23
MemoQ is a popular, robust, and advanced CAT tool for translators and LSPs worldwide. This great application accelerates your translation, streamlines your workflow, and builds your essential data collection of Translation Memory, Termbase, and project materials. It is also compatible with both desktop and web…
2022.11.15
“Nothing sucks like an Electrolux” must have been a marketing disaster for the Swedish home appliance giant when they decided to explore the US market in the 60s. The slogan for vacuum cleaners was clearly lost in translation, or should I say “in localization”, just…
2022.06.22
When I took over being in charge as the team leader at Hansem Vietnam back in 2019, it was not my first time being a team leader in a working environment. Despite my experiences in a similar role, it did not take long for me…
2021.12.07
My name is Suzie, and I am a member of Hansem Vietnam. All the talk about the global pandemic has probably stressed everyone out. Therefore, in this blog, I want to focus on a little celebration that took place last Friday – Hansem Vietnam’s 6th…
2021.11.02
Many businesses and communities worldwide continue to struggle and experience countless hardships in 2021 caused by an ongoing unrelenting pandemic. This is especially manifest in Southeast Asia’s developing countries. This pivotal subregion is currently under attack from the new highly infectious variant of COVID-19 –…
2021.10.26
The fact that the COVID-19 pandemic and political shakeup in Southeast Asia have adversely influenced the linguistic and localization industry should be a surprise to no one. Thailand, one of the most promising localization markets, could not escape these inevitable shifting trends. It has affected…
